Trusted Authority Formula - Authority or Commodity?

Greg Habstritt created the Trusted Authority Formula Program with several things in mind – one of them being that if a business isn’t the authority on something, it’s just a commodity. His program is a step by step process on how an entrepreneur can become a trusted authority in their business and in their field. He says that by using his program and his system, a business can go from struggling to making over a million dollars. How? By simply becoming the authority.

Habstritt describes a commodity as “something which is interchangeable with another product of the same type.” Another definition that he uses for commodity is “a generic good for which there is a demand, but which is supplied without any differentiation in the market”. So what happens if what you are selling is seen by the market and potential customers as a generic, interchangeable good? How do you survive?

The bottom line is you can’t. If you are just a commodity, you have no customer loyalty and customers aren’t going for the best quality, they are just going for the cheapest price. If you have clients and customers asking for discounts and trying to talk your prices down and you are letting them – this will be your downfall. In order to stop your clients from beating your prices down and taking you to the cleaners, you have to become the trusted authority. That’s where the Trusted Authority Formula Program comes in.

You don’t have to be the expert in your field. An expert has knowledge and information, but the trusted authority has influence and power. In the Trusted Authority Formula Program, Habstritt gives the recipe he created to become the trusted authority in your field. He says that it is deceptively simple, but it will work.

To become the trusted authority, you to make sure you are competent in your field. You can’t become a trusted authority if you don’t know what you’re talking about. The example he gives is that if you are trying to become the trusted authority in dog training, you must have owned a dog or worked with one. If you have had absolutely no experience, you can’t be a trusted authority on the subject. You don’t have to be the best dog trainer, you just have to be able to help clients and customers solve their problems.

The biggest challenge, according to Habstritt, that most people have with becoming the trusted authority is self-doubt. You have to claim you the title, no one is going to hand it to you. He says that when he was building his real estate company and becoming a trusted authority in real estate coaching, the only person who thought he wasn’t a trusted authority on the subject was actually him.

By positioning yourself to be the main authority on the subject, you will become that, with the help of the Trusted Authority Formula Program. However, having self-doubt and the inability to see yourself as a leader, will only hold you back. Become the authority in your field, not the commodity. It can make you millions.

Things to Consider When Creating a Web Video Production

Most people think that jumping in front of the camera and saying something about the services you offer is the easiest way to create a video. While this may be true to some extent, you have to remember that there is more to web video production than just standing in front of your recorder and just talking about anything you want. Video advertising is a more personal approach to letting your viewers know the existence of your trade.

Because you are reaching out to a wider range of audience, you also have to be sensitive when it comes to the presentation of your product. You have to always consider the point of view of your audience and think how they would react the moment they see your video. You don’t want to come up with a clip and offend someone because of the way you presented your product right? Your goal is to entice them to know and use your services and not to wage war with whoever will find your video offensive.

Injecting humor to your video has always been a good option because everyone wants it light. In the process of making your video, put consideration to the thought that you might touch on something sensitive that others will deem as racism thus stay away from derogatory remark or anything that pertains to a certain race. Others are also sensitive when it comes to gender issues thus keep your humor to the minimal and don’t go below the belt.

Another consideration that you need to think of is the length of your video. Not everyone has the luxury of time so do not come up with an advertisement that is an hour long. You want to let everyone view your video but not everyone is interested with an hour long advertisement. Make it short and direct to the point.

Lastly, remember that by the time you are going to upload your video on video sharing sites or any hosting sites, the quality of the video and its audio might be altered thus you need to ensure you are using quality equipment to record it. You don’t have to go for the really expensive camcorders, a high definition camera phone will work or any recording gadget that can shoot your video in higher resolutions. Make sure that your video won’t end in bad pixilated quality that it can no longer be viewed. The above mentioned tips are just a few of the considerations you have to make when making a web video production.

Revealed: Online Video Marketing Tips To Boost Your Business

Are you on the lookout for some online video marketing tips that could essentially help you grasp the attention of your viewers?

If you are, then this article is definitely written for you. Find below some of the things that you might need to consider to further understand the need to take on some online video marketing techniques to boost your business.

Tip #1: Brand Awareness Through Video Sharing

First and foremost, know that YouTube and the other fast becoming popular video sharing sites or hosts are not created for the sole purpose of uploading kids' funniest videos or perhaps your kids' endeavors in various singing contests. Take note that it is actually a massive tool that you can use to promote your business online.

By uploading videos of your products, you are actually exposing your brand further and therefore, creating more awareness among your target market.

In other words, the best online video marketing tips would include that of creating appealing videos of your products to create "brand awareness".

Tip # 2: No To Hard-Selling Videos

Take note that the best video marketing techniques online marketers must always remember is to avoid creating videos meant to be an advertorial or what you call an advertisement/commercial.

YouTube viewers are not at all interested about watching commercials online. Never hard sell, that's one. You are not uploading your videos to sell your product but more of to drive traffic that will help you capture your market.

Tip # 3: Be Informative In Your Videos

What is more, it is very crucial that you put in as much information as you can into the videos you create. Tips-type of information is believed to be more effective. Have a logo of your product in the video, or put some suggestions in the end on how the viewers can learn more about your product. Or perhaps invite them to check out your website to see more details.

Tip # 4: Make Entertaining Videos To Grab Viewers' Attention

Last but not least, one of the online video marketing tips you should never do without is the ingredient of "entertainment" in your videos.

You see, viewers will make the switch and in an instant be gone when they catch a glimpse of an uninteresting video in YouTube.

For this, take note that the videos you will create and upload should be 100% amusing and engaging. That is the only way you can catch their attention, drive traffic and boost your sales.

Power Up Your Business With The Sales Video Creation Tips It Needs

If you are a business owner operating your own online venture, it is only fitting that sales should always be on top of your mind. But achieving such goal is never that easy. That is why it is necessary that you try to find the most effective and at the same time, practical sales video creation tips that could help you boost sales for your product or service by simply using the videos you will produce. 

No Hard Selling

Before this discussion goes any deeper, do take note that creating videos that do hard selling to viewers is definitely a no-no!  That would be okay if what you intend to do are infomercials but then if you are serious about video marketing to help grow your business, then the most important thing for you to consider is producing videos that will capture the interest of your target market and eventually keeping their trust and loyalty to both the product and the company. 

Watch Your Competitors’ Backs

Second, if you are really in search for the most productive sales video creation tips you can use to boost your sales, then it would be best if you could first do an extensive research about your competitors’ products as well as the several videos that they have uploaded in the popular video sharing sites such as YouTube, comScore and Video Metrix.  

By checking out the videos of your competitors, you can assess which among their videos worked well. Since you are eyeing the same target 

market, it would then be a lot easier for you to decide what kinds of videos you should produce and upload. It is actually just like tailor-fitting your videos with similar videos that have been proven to work and effectively capture the attention of the market. 

By this, there is no doubt that you will eventually be able to translate your videos into the sales you need.

On Adding Tags, Titles And Descriptions

Last but not least, make it a point that you are meticulous when adding titles, tags, meta tags, descriptions and thumbnails into your videos. Otherwise, you might just end up getting a terminated account in YouTube. With that, how can you upload your videos especially that YouTube is proven to be the number one video sharing host in the Internet? Needless to say, you outright lose the opportunity to gain viewership in this very widely watched video sharing site. Simply put, you lose the potential income your business might have earned. 

Therefore, take heed of these sales video creation tips and pitch in your titles and descriptions wisely. That way, YouTube may not mistake you for misleading your viewers.

Online Video Blogging – An Effective Way to Market Your Business

You just need to get the best video camera equipment and your creativity combined. With the proper knowledge, doing this is easy. You can go online to check for tips on how to video blog if you are not familiar with this advertising medium yet so do not despair.

Video blogging has been proven an effective medium in promoting business online. With the millions of folks out there surfing the net everyday every hour every minute, you will have a chance to get a fair share of the traffic.

Video marketing online is the current trend in advertising. It is cheap and yields higher return of investment. You just need to remember to upload your video blogs to the correct sites and host to maximize the resources available. You do not need special talents and skills working over the internet to do this. If you do not understand some components of video blogging, you can always go online and do some research, it’s just a mouse click away.

There are sites that offer sales video creation tips, which will help you create your video blog. What you need to do is to create something different, attractive, and most importantly will retain to your audience’s mind for awhile for product recognition.

Set a trend in making your video blog to capture a large percentage of the traffic that goes online every day. Because of this viral video, sharing will be easy and help your business gain profit.

If you already have the concept, be sure to capture it on quality video and audio. This is very important, your audience gets bored that easily even if have a very informative and exciting video. Video blogging does not only depend on the quality of the content, but it also the quality of the camera equipment used to make it.

The Best Way to Increase Your Views on YouTube

YouTube is the most famous site in sharing videos of any subject. There are millions of viewers who visit the site for almost any reason. Some of them watch the replay of their favorite television shows. Others seek for relevant information like tutorials and guides. There are also a few of them who visit the site for some laughs and to be simply entertained.

These video posters are not only doing this for fun because they are making serious amounts of cash out of this endeavor. If you want to try this kind of money-making strategy, you should know the best way on how to increase your views on YouTube. 

You should aim to have the best video camera equipment to capture crisp and clear videos. However, if your budget does not permit such an expense, there is no need to worry. For starters, you can use your mobile phone as a video capturing device. In most cases, the clarity of the video is not the main issue to consider but the audio. Your video can still be effective despite being blurry as long as its audio is clear.

Be confident to express yourself in front of a camera.  Your confidence will give them an impression that you are truthful on all your words. If you find it hard to have such level of confidence, you can try confidence building techniques found online. These tips will help you be confident in no time and create a much convincing video.

Exert enough effort and spend more time in creating your videos. Your dedication will pay-off as long as you are patient enough to wait. Keep in mind that viewers only gain interest to videos which are well-made and at the same time awakens their interest. Do not be discouraged if you failed at first try because you can always do better next time.

Don’t Lose Good Business: Use Online Video Marketing

You may wonder what online video marketing  really is. Well, it actually boils down to one thing – it is the use of videos to market one’s business and boost its online presence. This marketing concept uses the strategy of creating videos to communicate to its targeted market.

An important ingredient in this strategy is the quality of its content. After deciding on the message that you wish to deliver to your audience, record it and then upload it on the internet. If you are wise enough to get it shared across many other ways through the internet, you can easily employ viral video marketing techniques .

Perhaps you are interested to know why videos are gaining more popularity these days; or if they will really reap results for your business.

Here are only a few reasons why online video marketing is such a hit:

a.    It is an effective way to share information. Since it is visual and graphic, a video can grab attention and interest. As long as what you have inside your video is worthy of their time, viewers will surely prefer it over text content.

b.    It has a wider reach. Videos can easily go viral when uploaded to YouTube and other similar sites. With the millions of internet users who use these sites, you easily gain additional followers for free.

c.     It is easy and cost-efficient. Making videos does not need to be all that difficult. You only need a few minutes of your time to record your content, edit it and upload to the net. With your camera and handy editing skills, you are off to a great video!

There are many other advantages your business can gain by using video marketing online as a strategy. Try it for yourself so you know how effectively you can keep you business running to the right direction.