Most people think that jumping in front of the camera and saying something about the services you offer is the easiest way to create a video. While this may be true to some extent, you have to remember that there is more to web video production than just standing in front of your recorder and just talking about anything you want. Video advertising is a more personal approach to letting your viewers know the existence of your trade.
Because you are reaching out to a wider range of audience, you also have to be sensitive when it comes to the presentation of your product. You have to always consider the point of view of your audience and think how they would react the moment they see your video. You don’t want to come up with a clip and offend someone because of the way you presented your product right? Your goal is to entice them to know and use your services and not to wage war with whoever will find your video offensive.
Injecting humor to your video has always been a good option because everyone wants it light. In the process of making your video, put consideration to the thought that you might touch on something sensitive that others will deem as racism thus stay away from derogatory remark or anything that pertains to a certain race. Others are also sensitive when it comes to gender issues thus keep your humor to the minimal and don’t go below the belt.
Another consideration that you need to think of is the length of your video. Not everyone has the luxury of time so do not come up with an advertisement that is an hour long. You want to let everyone view your video but not everyone is interested with an hour long advertisement. Make it short and direct to the point.
Lastly, remember that by the time you are going to upload your video on video sharing sites or any hosting sites, the quality of the video and its audio might be altered thus you need to ensure you are using quality equipment to record it. You don’t have to go for the really expensive camcorders, a high definition camera phone will work or any recording gadget that can shoot your video in higher resolutions. Make sure that your video won’t end in bad pixilated quality that it can no longer be viewed. The above mentioned tips are just a few of the considerations you have to make when making a web video production.